Job Title: Marketing Specialist (Full & Part Time)

Hours: Full Time & Part

The Role

As the Marketing Specialist, you will lead the marketing delivery in line with the MJP’s growth plans. You will need to use deep market and customer insights to create and execute a winning marketing plan to meet market demands. You will be responsible for driving our brand, outreach, lead generation and marketing communications to promote the MJP to our target market and position us as the industry leader that we are.

You will be accountable for all marketing activities and will need to develop close relationships with our Sales Teams, Customer Care and Administration functions.

You will control the marketing budgets and be responsible for negotiating sponsorship agreements and contracts with external PR, Advertising and Design agencies to maximize value for the organization.

The role requires a creative, results-oriented, energetic professional with a passion for the job and the skills to deliver extraordinary results.

 Responsibilities

• Manage and be accountable for all events, campaigns, branding and website, marketing communications and lead management/nurturing.
• Determine plans to increase lead quality and as appropriate manage the lead cleansing/filtering process.
• Drive lead generation campaigns and activities, whilst managing and being accountable for goals, creative campaigns and campaign activities.
• Ensure weekly reporting to the MJP Management team on campaign progress and leads, such reporting to be clear, transparent and meaningful.
• Plan and deliver fully integrated marketing plans that create awareness, drive engagement and generate customer demand.
• Work closely with sales to determine qualified lead handover, nurturing activities and understand the needs of Sales.
• Appoint and manage external marketing-related agencies and manage their activities and output.
• Assist with writing, editing and project management for outbound marketing initiatives, including, letters, solution sheets, website content, promotional materials and quarterly newsletters